Websites.

Intro. I've worked on CSR for multinationals (e.g. C&A), campaigns for NGOs (e.g. WaterAid), and brand campaigns for iconic organisations. Here are a couple.

Ecover. One of the original eco brands, cleaning dishes globally.

Brief. Ecover is perceived as both green and ineffective. So. How to attract new customers without alienating a core target who equate effective cleaning with chemicals (correctly). In other words, a double proposition: green and clean.

Approach. Under the tagline, "Get nature on your side," we show

Intro. I've worked on CSR for multinationals (e.g. C&A), campaigns for NGOs (e.g. WaterAid), and brand campaigns for iconic organisations. Here are a couple.

Ecover. One of the original eco brands, cleaning dishes globally.

Brief. Ecover is perceived as both green and ineffective. So. How to attract new customers without alienating a core target who equate effective cleaning with chemicals (correctly). In other words, a double proposition: green and clean.

Intro. I've worked on CSR for multinationals (e.g. C&A), campaigns for NGOs (e.g. WaterAid), and brand campaigns for iconic organisations. Here are a couple.

Ecover. One of the original eco brands, cleaning dishes globally.

Brief. Ecover is perceived as both green and ineffective. So. How to attract new customers without alienating a core target who equate effective cleaning with chemicals (correctly). In other words, a double proposition: green and clean.

Intro. I've worked on CSR for multinationals (e.g. C&A), campaigns for NGOs (e.g. WaterAid), and brand campaigns for iconic organisations. Here are a couple.

Ecover. One of the original eco brands, cleaning dishes globally.

Brief. Ecover is perceived as both green and ineffective. So. How to attract new customers without alienating a core target who equate effective cleaning with chemicals (correctly). In other words, a double proposition: green and clean.