Booze.

Intro. I've worked on CSR for multinationals (e.g. C&A), campaigns for NGOs (e.g. WaterAid), and brand campaigns for iconic organisations. Here are a couple.

Ecover. One of the original eco brands, cleaning dishes globally.

Brief. Ecover is perceived as both green and ineffective. So. How to attract new customers without alienating a core target who equate effective cleaning with chemicals (correctly). In other words, a double proposition: green and clean.

Approach. Under the tagline, "Get nature on your side," we show

My role. Headlines, copy, scripts (for an online ad and an explainer), strategic input, tagline, presentation writing, text for infographic (on the dangers of palm oil).

Intro. I've worked on CSR for multinationals (e.g. C&A), campaigns for NGOs (e.g. WaterAid), and brand campaigns for iconic organisations. Here are a couple.

Ecover. One of the original eco brands, cleaning dishes globally.

Brief. Ecover is perceived as both green and ineffective. So. How to attract new customers without alienating a core target who equate effective cleaning with chemicals (correctly). In other words, a double proposition: green and clean.

Approach. Under the tagline, "Get nature on your side," we show

My role. Headlines, copy, scripts (for an online ad and an explainer), strategic input, tagline, presentation writing, text for infographic (on the dangers of palm oil).

Intro. I've worked on CSR for multinationals (e.g. C&A), campaigns for NGOs (e.g. WaterAid), and brand campaigns for iconic organisations. Here are a couple.

Ecover. One of the original eco brands, cleaning dishes globally.

Brief. Ecover is perceived as both green and ineffective. So. How to attract new customers without alienating a core target who equate effective cleaning with chemicals (correctly). In other words, a double proposition: green and clean.

Approach. Under the tagline, "Get nature on your side," we show

My role. Headlines, copy, scripts (for an online ad and an explainer), strategic input, tagline, presentation writing, text for infographic (on the dangers of palm oil).